# HeyAlla — AI Strategy for Women Founders > HeyAlla helps women entrepreneurs and small business owners turn AI from a buzzword into a real business tool. Practical, plain-talk AI consulting from Alla Koretsky — zero tech bro energy. Website: https://www.heyalla.com Contact: alla@heyalla.com LinkedIn: https://www.linkedin.com/in/alla-koretsky/ Newsletter: https://heyalla.substack.com --- ## About Alla Koretsky Alla Koretsky is a fashion buyer turned AI strategist. She spent 15 years in fashion — from Versace's showroom to running buying for 300+ brands at Atrium in New York. She came to tech not through a CS degree but because she kept seeing problems that technology could solve, and nobody was explaining it in a way that made sense. She built her first AI recommendation system at Bluum, launched 50+ NFT campaigns at HeyLayer, and hosted events with Nolcha at NFT.NYC and Consensus. Through all of it she kept noticing the same thing: the people who needed these tools most were the ones getting left out of the conversation. So she started HeyAlla — because every woman building a business deserves access to the tools that can help her grow. Not the hype. Not the jargon. The actual tools. --- ## Services ### 1. AI Game Plan Workshop — $97 (one-time) A hands-on working session where you walk away with real AI tools set up and working for your specific business. Not theory, not slides — actual tools you'll use Monday morning. Perfect for founders who learn by doing. What's included: - Live 90-minute working session - 3 AI tools set up for your specific business - Recorded replay to revisit anytime - Follow-up resource guide Book: https://buy.stripe.com/dRmdR9178bev2q61wrcV200 --- ### 2. Implementation Session — $597 (one-time) A focused 90-minute 1:1 session where we look at your business, your bottlenecks, and your goals — then build the exact AI workflow that moves the needle. You'll leave with a prioritized action plan, not a list of links. What's included: - 90-minute 1:1 strategy call - Custom AI roadmap for your business - Prioritized action plan (not a list of links) - 2 weeks of async follow-up support Book: https://buy.stripe.com/4gMfZhaHIeqH4ye3EzcV201 --- ### 3. Three-Session Package — $1,500 For founders who want a real partner. Three working sessions to build, test, and refine AI systems that actually run in your business — with accountability between calls. What's included: - 3 x 90-minute 1:1 sessions - AI systems built alongside you - Ongoing Slack/email access between sessions - Customized SOPs and tool documentation Book: https://buy.stripe.com/8x23cv8zA4Q72q62AvcV202 --- ## Who HeyAlla Is For - Founders and small business owners who know AI matters but don't know where to start - People who've tried ChatGPT but aren't using it strategically for their business - Founders who want real implementation — not another webinar or PDF - Women entrepreneurs who want someone who speaks their language, not tech jargon --- ## Free Resource: AI Readiness Quiz Take a 2-minute quiz to find out how AI-ready your business is. Get your score, your biggest gap, and one thing you can do today to start working smarter. Quiz: https://www.heyalla.com/quiz --- ## Testimonials Amy E., Founder of Grit, Grace + Grow: "As a first time entrepreneur, I was incredibly nervous to branch out on my own. Alla's incredible knowledge, expert website creation, product branding, and AI guru, she made the process seamlessly and without stress. Now I have a website and brand I am proud of!" Jessica B., Founder of Sports Talent Link: "My experience with HeyAlla was great in opening my eyes to the possibility of utilizing ChatGPT. The training and Quickstart that was given helped jump start the training, and I have been utilizing it ever since. HeyAlla's support has been so helpful and I will continue to grow my organization with the help and support of HeyAlla." --- ## As Seen At NFT.NYC | Consensus | Synapse FL | Entreprenista | Nolcha Shows --- ## Client Case Studies ### Case Study 01: Jessica B. — Sports Talent Link **Company:** Sports Talent Link **Industry:** Athlete Development, Pickleball **URL:** https://www.heyalla.com/case-studies/jessica-b How Jessica built a first-of-its-kind athlete development brand with AI as her co-pilot — from brand strategy to sales team onboarding, in a fraction of the time. **Results:** - 50%: Reduction in time spent on content and communications - 1 Week: To a complete brand voice guide and onboarding system - Full: Sales team onboarding built with AI assistance - More: Time focused on athlete relationships and business growth **The Challenge:** Jessica had a clear vision for Sports Talent Link — a first-of-its-kind athlete development organization in the pickleball space. But she was the entire operation: strategy, outreach, content, onboarding, and growth. Every new hire or partner meant starting from scratch, explaining the vision, the voice, and the system all over again. She had heard about AI tools but didn't know where to start or how to connect them to the way her business actually ran. She needed more than a tutorial — she needed a system. **Why She Chose HeyAlla:** Jessica wanted someone who could meet her where she was — not overwhelm her with tech, but help her think through which AI tools would actually move the needle for her specific business. She came to HeyAlla for the AI Game Plan session. **What We Built Together:** - **A brand voice guide powered by AI**: We documented Jessica's tone, positioning, and messaging in a format that AI tools could actually use — so every piece of content sounds like her, even when she's not writing it. - **Automated content drafting**: From athlete spotlights to partnership outreach emails, AI now handles first drafts that Jessica edits in minutes instead of hours. - **Sales team onboarding system**: A structured onboarding flow with AI-generated training materials so new team members get up to speed fast — without Jessica having to repeat herself. - **Repeatable communication templates**: Scripts and email sequences for athlete outreach, sponsor follow-ups, and partner introductions — all built to sound human and on-brand. **In Her Own Words:** "HeyAlla opened my eyes to the possibility of utilizing AI in a way that actually made sense for my business. The training and quick-start guide helped me jump in immediately — and I've been using it ever since. I will continue to grow my organization with the help and support of HeyAlla." **The Bigger Picture:** What started as one session became the operating foundation for a growing business. Jessica now runs Sports Talent Link with systems that scale — content that sounds like her, onboarding that doesn't depend on her being in the room, and tools she actually uses every day. She didn't need to become a tech person. She needed someone to translate AI into her language and build something that fit how she works. That's what we did. --- ### Case Study 02: Deanna Reich — Coquina Capital **Company:** Coquina Capital **Industry:** Commercial Real Estate, Private Lending **URL:** https://www.heyalla.com/case-studies/deanna-reich How Deanna built the back office of her commercial lending firm with an AI partner named Nova — faster operations, sharper brand voice, more time in the conversations that grow the business. **Results:** - 3: Sessions to a fully custom AI partner, Nova - 100%: Brand voice consistency across investor communications - Audio: First workflow that matches how she actually thinks - More: Time in revenue-generating investor conversations **The Challenge:** Deanna was launching Coquina Capital, a firm connecting investors to private lenders. She had part-time contract marketing support and was personally handling everything else — emails, database management, marketing coordination, summaries, invoices, and overall organization. The work was manual, time-consuming, and pulling her away from the conversations that actually grow a lending business. She is an audio thinker by nature. Sitting at a keyboard to translate her ideas into clean, organized output was the slowest part of her day. She was building momentum, but spending too much energy on administrative work instead of strategic growth. **Why She Chose HeyAlla:** Deanna didn't want another productivity tool to figure out alone. She wanted a system she could talk to — not type at — and an advisor who could help her think strategically about how AI should be built around the way her brain actually works. **What We Built Together:** - **A custom AI partner, Nova**: Trained to think like a commercial lender while reflecting Deanna's voice, positioning, and strengths. Built so she can speak her thoughts and get back structured, on-brand output in real time. - **Voice and brand alignment**: Nova was trained on Deanna's tone so investor communication stays consistent across every touchpoint — without her having to draft from scratch. - **Operational lift across the back office**: Email drafting, organization, summaries, and follow-ups now move through Nova instead of sitting on Deanna's plate. - **A workflow built for an audio thinker**: Spoken inputs, structured outputs. The system meets her where she works best instead of forcing her into a keyboard-heavy process. - **Real-life utility, not just business**: Nova helps her organize thoughts and draft messages on the go, expanding the value of the system well beyond Coquina Capital. **In Her Own Words:** "I was genuinely surprised at how quickly ChatGPT became accurate and aligned with my tone within days. Naming my AI Nova made the experience feel collaborative rather than transactional. It feels less like issuing commands to a computer and more like partnering with an intelligent system that enhances my thinking." **The Bigger Picture:** What started as an AI consultation became the operating backbone of a new firm. Deanna runs Coquina Capital with more clarity, more energy, and a holistic view of her business that was buried under admin work before. Her brand voice is consistent. Her capacity has expanded. In her own words: "The more strategically you integrate AI, the more capacity you create in your life. It allows you to scale faster, operate more strategically, and focus on the parts of your business that truly energize you. Work becomes lighter and more enjoyable." --- ## All Pages - Homepage: https://www.heyalla.com/ - Work With Me: https://www.heyalla.com/work-with-me - AI Readiness Quiz: https://www.heyalla.com/quiz - Client Stories: https://www.heyalla.com/case-studies - Case Study — Jessica B. — Sports Talent Link: https://www.heyalla.com/case-studies/jessica-b - Case Study — Deanna Reich — Coquina Capital: https://www.heyalla.com/case-studies/deanna-reich - Newsletter (Innovate & Elevate): https://heyalla.substack.com